9 Tips To Help Your Business Website Stand Out From The Competition

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It’s no secret that in order to be successful, businesses need to stand out from their competition. If you’re not doing anything different from your competitors, then why would people choose you?

In this article, we will discuss 9 ways that you can tweak your website to make it stand out and attract more customers. By following these tips, you will be able to differentiate yourself from the pack and increase your business’ profits!

Answer the common questions

When it comes to buying something new there is often a lot to consider. Before taking the plunge, customers will likely have a number of questions and concerns that need to be addressed.

Here’s where a frequently asked questions (FAQ) section comes in. Common FAQs might include questions about the product itself, such as its features and benefits, or more practical concerns like shipping times and costs.

Get in the mindset of your buyer and think of all the potential questions you would ask if you weren’t familiar with the product or service you offer. Then think of the best answers that would help them determine that your company has the best solution to their specific problem.

An effective FAQ section can help set your business apart from competitors and encourage more customers to buy from you.

Use very specific call to actions

It’s important to be as specific as possible with your call to action buttons. A call to action (or CTA) is an instruction to your website visitors that tells them what they should do next. It should be clear, concise, and easy to follow.

Unfortunately, many businesses make the mistake of using vague or generic CTAs, such as “click here” or “learn more.” These CTAs are ineffective because they don’t give visitors enough information about what they should do next.

As a result, they are likely to get confused or simply ignore the CTA altogether.

To be effective, your CTA should be specific and tell them exactly what you want them to do. Do you want them to “book now” OR “book a free 30-minute consultation and get access to 5 useful resources for free”?

By being specific with your CTAs, you can significantly improve the effectiveness of your website and beat the competition.

Superman hero figure

Create a strong hero section

Your hero section is one of the most important parts of your website. It’s the area that immediately shows up on the screen when the page is loaded. It’s the first thing people see when they visit, so it needs to be clear and concise.

Keep in mind that people will only give you 3 seconds or less to make an impression, so make sure your hero section is immersive and informs the visitor exactly what you do.

Include a strong headline, a brief description of your services, and a specific call to action. By following these simple tips, you can ensure that visitors know they are in the right place to find what they are looking for.

Give them a reason to do business with you

When designing your business website, one of the most important elements to consider is your offer. After all, this is what will attract potential customers and give them a reason to choose your company over others.

There are many different types of offers that you can include on your site, from free trials and discounts to free educational resources or special promotions. Whatever you decide to offer, it’s important that you tailor your offer to suit the needs and interests of your target audience.

With the right offer in place, you can boost traffic, grow sales, and truly stand out in the competitive world of business today.

Understand your customer's wants and needs

No matter what business you’re in, it’s important to understand your customers’ needs and pain points. This will help you create a website that resonates with them and encourages them to do business with you.

For example, if you’re selling a new skincare product, use language that speaks to your target audience’s specific concerns. Do they want to reduce wrinkles? Even out their skin tone? Feel more confident in their appearance? Address these issues head-on, and explain how your product can help.

By understanding your customers’ wants and needs, you can create a website that makes them feel seen, heard, and valued.

Wireframe of website

Structure your content

When designing a website for your company, it’s crucial to strike the right balance between providing your users with the information they need and engaging them enough to show what value you can bring to them.

This can be a tricky thing to do, especially if your users are unfamiliar with your brand. The key is to provide an effective structure that takes visitors on a journey. It’s important to present your users with the right information at the right time and make it easy for them to find it.

To really optimize this process, consider using headings and subheadings that highlight key sections of your site and provide clear visual cues about where people should look next.

With the right approach and some careful attention to detail, you can create a user experience that boosts brand recognition and resonates deeply with all those who encounter it.

Build trust and authority

If you want to show your visitors that you’re an authority in your niche, one of the best ways to do this is by displaying any certificates or awards you may have earned. This immediately indicates to them that you’re knowledgeable and trustworthy.

You can also build trust by featuring customer testimonials or reviews on your site. This allows potential customers to see that you’re reliable and that others have had positive experiences with your company.

You can even go a step further by including social proof, such as the number of people who follow you on social media or have signed up for your newsletter.

Pictures speak a thousand words... and videos bring those words to life!

When it comes to creating a successful business website, it’s important to remember that a picture really is worth a thousand words. Visitors to your site will form their first impressions of your business based on the images they see, so it’s crucial to make sure that these images are high-quality and convey the right message.

Videos can also be extremely powerful tools for promoting your business. A well-produced video can give potential customers a taste of what your company is all about, and it can also help to build more trust and credibility.

In today’s competitive marketplace, using pictures and videos to promote your business online is one of the best ways to ensure that your website stands out from the crowd.

Lady holding up magnifying glass

Analyze your data

When it comes to analyzing your website data and using that information to stand out from the competition, there are a few key considerations that are essential. First, it is important to keep track of who is visiting your website and what they are doing there.

By tracking user activity and behavior patterns, you can gain valuable insights into your customer base and develop effective strategies to better engage with those customers.

In addition, monitoring trends in website usage can help you stay on top of any changes in the market or emerging new technologies that could affect how your customers interact with your site.

With careful attention to all aspects of your data, you can tailor your content to meet the needs of your audience and build a reputation as a trusted resource in your field.

Final Thoughts

Creating a successful business website is all about understanding your target audience and providing them with the information they need to make a purchase. 

It’s also important to strike the right balance between offering value and not being too sales-y. 

With the right approach, you can create a website that will help you boost traffic, grow sales, and stand out from the competition.


If you’re ready to get started on building your business’ online presence or would like some help designing the perfect website for your business, contact Dave at Strategy Web Design at [email protected].

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9 Tips To Help Your Business Website Stand Out From The Competition
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9 Tips To Help Your Business Website Stand Out From The Competition
A list of ways you can differentiate yourself and your company by tweaking some elements of a standard corporate website.
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Strategy Web Design
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