How to Create A High Converting Website for Your Business

Business meeting

Table of Contents

You may be wondering why you need a website in the first place. After all, there are so many ways to communicate with customers you can always use social media. 

While social media platforms are great for building relationships and interacting with customers, they shouldn’t be a substitute for a website. 

If you are trying to sell a product or service, then you need an online presence that is dedicated to your brand.

One of the main reasons business owners struggle to create a high converting website is because they aren’t sure what to do to get the best results.

In this article, we will discuss the steps you can take to ensure your website has a solid foundation to generate sales for your business.

Choosing your site's design and layout

Drawing of wire frame design

One of the most important aspects of any website is its design. The overall look of your site will determine how likely people are to stay on your page and potentially make a purchase.


You’ll want to choose a layout that is easy to navigate so it doesn’t overload your visitors with too much information. 

A good way to do this is to stick to a simple layout with few graphics and plenty of white space. 

This will help the colours to stand out and make it easier for your visitors to find what they’re looking for.

Choosing a font

When choosing a font for your website, it’s important to choose one that is easy to read. Sans serif fonts such as Arial, Verdana or Tahoma are usually a good choice. 

You should also avoid using too many different fonts on your site, as makes it difficult for people to read.

Choosing a colour scheme

Another important aspect of your website’s design is its colour scheme. You’ll want to choose colours that are easy on the eyes and match your branding.

When it comes to choosing colours, it’s important to keep in mind the psychology of colour. For example, blue is often associated with trust and reliability, while pink is associated with femininity and softness. You can use this information to create a colour scheme that will resonate with your target audience.

If you’re not sure which colours to use, start with a basic scheme like black, white, and gray, and then add in one or two accent colours. 

You can also use a monochromatic colour scheme, which uses different shades and tints of the same colour. This can be a great way to create a cohesive look for your website.

Call to actions

A call to action (CTA) is a phrase or button that encourages someone to take a specific action. This could be anything from visiting your website, signing up for your mailing list, or making a purchase.

When designing your website, it’s important to include CTAs on every page. It will help encourage people to take the actions you want them to. You can place CTAs in different places on your website, such as the top of the page, the sidebar, or at the bottom.

Use different types of CTAs depending on what you want people to do. For example, if you want them to view your products, you could use a CTA that says “View Products”.

Customer journey

When designing your website, it’s important to think about your customer’s journey. This is the process they go through when interacting with your site.

The best way to do this is by creating a navigation menu.

You should make sure that it is easy for people to find the information they need and provide additional links for people to download important documents or find your contact information.

Also, make sure to include a sitemap. A sitemap is a diagram of your website that shows all of the pages and how they are linked. This helps you see how people move through your site and identify areas that need improvement.

Mobile responsiveness

It’s important to make sure your website is responsive on mobile devices. With over 50% of internet traffic now coming from mobile devices, it’s critical that your site looks good and operates smoothly on smartphones and tablets. 

You can test your website’s responsiveness by visiting it on different devices or using a tool like Google’s Mobile-Friendly Test.

Create effective website content

Lady creating content for her website

Once you’ve designed your layout, it’s time to start creating content. This is one of the most important steps in getting results from your website. 

Be sure to create content that solves a problem or answers questions for your target audience.

For example, if you are selling high-end shoes, share articles about how to take care of leather shoes. This will help your audience build trust and increase the likelihood they choose to buy from you.

Long content

Long content is very effective at engaging your audience. The key is to make sure your content is high quality and provides value to the reader.

Including visuals can also help keep them engaged. If you can break up your long content with images and videos, they’re more likely to stick around until the end.


Copywriting is the process of writing persuasive content for the purpose of marketing. The goal is to persuade people to take a specific action.

Whether you’re trying to sell a product or just inform your audience, good copywriting can make all the difference.

There are a few key things to keep in mind when writing copy: first, be clear and concise; secondly, use strong verbs and adjectives to create a vivid picture in the reader’s mind; and finally, always proofread for errors.

Use high quality images and videos

Adding images and videos to your website can be a great way to present your content. They can help you to build an online portfolio, showcase your products or services and even provide a source of entertainment for your visitors.

There are a few things to consider when choosing your images and videos. For instance, you’ll need to make sure they’re high quality and designed to enhance your message. You’ll also need to use descriptive alt tags on images and choose the right file formats for videos.

Alt tags are text descriptions that you can add to your images to help people understand what the image is about. They’re also used by search engines to index your images, so it’s important to use relevant keywords in your alt tags.

Break up walls of text

One of the best ways to make your website content easier to read is by breaking it up into smaller paragraphs. This will help prevent the reader from becoming overwhelmed and allow them to focus on one idea at a time.

You can also use headings and subheadings to further break up your content. Visitors can then scan your content quickly and identify the information they need.

As mentioned earlier, be sure to use fonts and colours that are easy to read. Dark text on a light background is generally the easiest to read, but you can experiment with different combinations to find what works best for you.


People are impatient. If your website is loading slowly, visitors are likely to leave before they even have a chance to explore your site. 

Studies have shown that people are willing to wait up to 4 seconds, but after that threshold is crossed, they are likely to abandon the site. 

This can lead to a high bounce rate, as visitors are leaving your site after only viewing a single page.

High bounce rates are penalised by Google – which can be especially damaging to your business, as it can lead to a loss of potential customers finding you.

There are a number of things you can do to improve the speed of your website, including optimizing your images, using a content delivery network, and reducing the number of requests that your site makes.

You can also improve the loading time of your pages by using a caching plugin.

Promote your site with search engine optimization (SEO) techniques

'SEO' written in scrabble letters

If you want your website to be successful, you need to do more than just create a great design and populate it with great content. You also need to promote it using search engine optimization (SEO) techniques.

SEO is the process of improving the visibility of your website on search engines such as Google, Yahoo and Bing. This can be done by optimizing your website’s structure and code for the best possible search engine results.

Keyword research

Ranking high in search engine results requires that your site appear when people type relevant keywords or phrases into the search box. Using keyword research tools, you can learn which words and phrases are most commonly used by your target audience and ensure that they’re included throughout your website.

One way to do this is by using the Google’s Keyword Planner Tool

This free tool allows you to research and target specific keywords, as well as see how much competition there is for those keywords from other websites.

You can also use Google Trends to find out how often particular keywords are being searched and if the words are still relevant.

Optimise your website’s title tags and meta descriptions

Your web page titles and meta descriptions are part of what shows up in Google search results. They are also what people see in the search engine results pages (SERPs).

Make sure your titles and meta descriptions are well written and accurately reflect the content of your web pages.

Title tags are the text that appears in the tab of your web browser, while meta descriptions are the short snippets of text that appear under the title in search engine results.

You can optimize these elements by ensuring they include your target keywords, as well as keeping them brief and to the point.

Create quality backlinks

Backlinks are links from other websites that point to your site. The more quality backlinks you have, the higher your website will rank in search engine results.

There are a number of ways to get quality backlinks, including submitting your site to directories, writing guest blog posts for other websites and participating in online forums and discussion groups.

Rich snippets

Google and other search engines also use rich snippets, which are special tags that can be added to your website’s code to help improve your search engine results.

There are a number of different types of rich snippets, including reviews, recipes, events and products.

Adding rich snippets to your website can help improve your click-through rate (CTR), as well as your visibility in search engine results pages.

Click-through rate (CTR) is a metric used to measure the success of an online advertising campaign. It is calculated by dividing the number of clicks on an ad by the number of impressions it receives.

Update your content regularly to keep your website relevant

In order to rank high in search engine results, you need to keep your website content fresh and up-to-date. 

This means adding new content on a regular basis and keeping track of any changes to the algorithms used by Google and other search engines.

Paid advertising

Hands typing into google

Paid advertising is a type of online advertising where businesses pay to have their ads displayed on websites or search engines. The most common form of paid advertising is through programs like Google AdWords and Facebook Ads.

Both of these programs are effective at reaching a large number of potential customers. You can set a budget that fits your needs, and you only pay when someone clicks on your ad.


A website is a necessary component of any successful online marketing strategy. It provides a space for you to communicate your brand story, sell products and services, and connect with customers on a deeper level. Keeping the customer and their needs in mind is key.

As the internet continues to grow as an important source of information for consumers around the world, it’s more important than ever that businesses optimize their website for success in order to stay competitive.


If you’re ready to get started on building your business’ online presence or would like some help designing the perfect website for your business, contact Dave at Strategy Web Design at [email protected].


What is a website and why do I need one?

A website is a collection of web pages that can provide information quickly and easily to visitors.  You can use a website to show products, inform people about your business or services, sell your product/service directly on the site, provide information about the company and its mission and encourage people to download your app or sign up for a newsletter. Having a website and sharing information on the internet can help your business or organization improve its marketing reach and grow.  It is a very important marketing tool, and it should not be ignored. If you are trying to sell a product or service, then you need a website.

What is a domain name?

A domain name is the name people will type into their web browser, like, to find you on the internet. It can be short or long, but must be unique to you.  For example, you can't have a different domain name from your personal or business email address. It is important to choose a memorable and unique domain name that can help your brand grow.

What is web hosting?

Web hosting is a service that provides a secure place to store your website's files online. It also gives you access to a server so that people can view your website when they type in your domain name. There are many web hosting companies to choose from, so it's important to do your research before deciding which one is right for you. Some factors you may want to consider include price, features, customer support and the company's reputation. Once you've chosen a web hosting company, you'll need to purchase a hosting plan. This will give you access to a server where you can store your website's files.

Why is content creation important for my site?

Quality content is important for a number of reasons. First, it helps to engage customers and keep them coming back to your site. Additionally, good content can help you rank higher in search engine results pages (SERPs), which can lead to more traffic and increased sales. Finally, well-crafted content can help build trust and credibility with customers.

Is it important to have a website that is mobile-friendly?

Yes, it is important to have a website that is mobile-friendly. More and more people are using their smartphones and tablets to access the Internet, so it’s important to make sure your site looks good and functions properly on all types of devices.

How can I measure the success of my website?

One way to measure the success of your website is to look at its traffic statistics. You can use tools like Google Analytics to track how many people are visiting your website and what pages they are visiting. You can also measure the success of your website by looking at its conversion rate – that is, the percentage of visitors who take action, such as subscribing to your newsletter or making a purchase.
How to create a high converting website for your business
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How to create a high converting website for your business
Creating a successful website for your business can be hard and time-consuming - here are the steps you can take to ensure you create a website that gets results for your business.
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Strategy Web Design
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