If you’re a business owner, you know that having a Facebook page is a must.
But did you know that having just a Facebook page isn’t enough?
In fact, it’s not even close – you need a website too. Here’s why:
Facebook isn’t enough for your business because you need a platform that you control.
Having your own platform ensures that you can always reach your customers, regardless of changes in algorithm or new features that Facebook introduces. Additionally, owning your own platform gives you the ability to collect data about your customers and use it to improve your business.
While Facebook does allow businesses to collect some data, they heavily restrict how this data can be used. Having a platform that you control allows you to create a brand identity that is independent of Facebook.
This is important because Facebook’s rules are constantly changing, and relying on it could hurt your business in the long run.
Therefore, it’s essential that you have a platform that you control in order to ensure success.
With billions of users worldwide, platforms like Facebook offer a vast potential audience for businesses of all sizes.
However, social media can also be a volatile environment, and companies that rely too heavily on platforms like Facebook can be left in a precarious position if the site goes down.
While rare, outages do occur, and they can have a serious impact on business.
Companies that lose access to their Facebook account can lose out on sales and opportunities, and they may also suffer reputational damage.
In the past, businesses have relied heavily on Facebook to reach their target audience.
However, with over two billion active users, competition on Facebook is high, and businesses are finding it increasingly difficult to stand out from the crowd.
Furthermore, Facebook algorithms prioritize content from friends and family over business page content, meaning that even if a business does manage to get its content seen, there’s no guarantee that it will be well received.
Websites, on the other hand, offer businesses more control over their audience’s experience.
By carefully curating the content on their website, businesses can ensure that visitors see only the most relevant information and can capture the user’s undivided attention.
In comparison to Facebook, a website gives you the ability to capture user information such as their name and email address.
This is vital for sales and marketing teams as they can then use this data to retarget ads, send personalized emails, and measure conversions.
Facebook pages, on the other hand, do not offer businesses the same level of data capture. While Facebook does allow businesses to target ads using data such as interests and demographics, they do not provide access to information like the user’s email address.
This makes it difficult for businesses to nurture leads and convert them into customers.
When customers are looking for products or services online, they typically turn to search engines.
Unless people know your brand name, they are not going to find your business on Facebook the same way they can find you on Google.
Websites that appear in search engine results are more likely to be seen by potential customers, especially if your business is local to where they are searching from.
Businesses that rely solely on Facebook pages can miss out on this valuable source of traffic.
This is because Facebook pages are not indexed by search engines like websites are, meaning that they are much less likely to be seen.
The solution for many businesses is to have both a website and a Facebook page. This way, you can take advantage of the benefits that each platform has to offer.
Your website can be used to capture leads, provide detailed information about your products or services, and build your brand identity. Meanwhile, your Facebook page can be used to drive traffic to your website, promote special offers, and engage with your customers.
By using both a website and a Facebook page, you can ensure that your business is visible everywhere online and that you are able to reach your target audience.